But the broad strokes are already at work. Technology will continue to automate and disrupt, globalization will require more political savvy, younger generations will demand accountability and transparency, and industries must tackle climate change. You can think of these manifestations of the primary forces of change—technology, demographics, globalization, and the environment—as constant elements of transformation. Like waves in the ocean, you can always expect them to be there, but never truly know when they’re going to crash.
Most businesses plan for the future by starting in the present, which can lead to a perpetual short-sightedness.
If you’re only focusing on the wave that’s directly in front of you, how can you plan to move past the one behind it, and then the one behind that?
The EY Megatrends 2020 report proposes a different way to navigate change: future-back strategy. Instead of starting with the present, EY Megatrends offer visions of the future to work backward from. The Megatrends are eight future scenarios, emanating from those four primary forces, which prompt you to reverse-engineer your company’s trajectory. The report posits how climate change, automation, geopolitics, and Gen Z will shape the world in a decade. So how do you get your company there? EY Megatrends helps C-suite leaders to build resilience, and boards to cultivate a futurist mindset.
Work through these six brief but revealing questions and emerge with a vision of your company’s future. This personalized look at the EY Megatrends 2020 report will help you not only better understand the forces of change impacting your company, but will help you see opportunities others don’t. Discover how your company can reframe its future rather than allow the future to reframe your company.
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